Augmented Reality Trends

Augmented Reality is for sure one of the most important trends in 2017 and the upcoming years. This digital upgrade for everyday life can be useful for gathering information, entertainment and be a smart helper as well. And there is no need to invest a lot of money. A recent smartphone is fully sufficient with it's computing power and technical abilities. It even doesn't need to be the latest model. I figured out you can get good and cheap second hand ones for sale on Additionally you only need an Augmented Reality App and you are ready to go.

What is Augmented Reality?

Augmented Reality (AR) is an approach to enrich our current reality with additional, digital information. This way we can dramatically increase the perception of our environment and gain further information about it using computers, tablets and smartphones. This can be applied to all of our senses: hearing, touch, sight, taste and smell.

Augmented Reality

In practise that mostly means the sight. Apps can show additional information in real time on top of images recorded with a smartphone. They can show so called Points of Interest (POIs). All the objects within the current environment and the virtual data are put in relation to each other. Nowadays AR is often used for navigation.

In Summer 2016 the first AR hype started with Pokemon Go. Millions and millions of excited players started to take long, extensive walks around their neighbourhood in order to collect as much monsters as possible.

The Difference between Augmented and Virtual Reality

Augmented Reality and Virtual Reality (VR) are often mentioned together. But there are fundamental differences. VR means a new, digitally created world where the user can immerse himself and interact with. In the best case this artificial world can't be distinguished from the real world. All created objects own the same properties as they do in the real world and therefore behave in the exact same way. The reality is not part of this world. It is often used for simulations or computer games and you need the latest hardware, especially a very good graphics card like a GeForce 8800.
A very well known system is the Oculus Rift (, which originally was developed by Oculus VR and in 2014 bought by Facebook for about $400 million.

Virtual Reality

But the AR is totally different. Virtual data is embedded in the real world. This digital data is displayed with additional equipment like glasses, smartphones or head-up displays and blended together with the real world. This way the user can explore their environment in a greater depth or even interact with the real world in a very unique way. You always stay in touch with reality.

AR for Commercial Purposes

AR can be very useful for all kinds of every day life situations like navigation and even shopping. Due to a internet connection, a running AR app can permanently download the latest information in real time and display it accordingly.

Augmented Reality Marketing

Today most experts are very confident that the smartphone is the medium of choice with which ordinary users can discover the world of AR for themselves. For example, Apple, the manufacturer of the iPhone, is investing a lot of money in AR companies. This is quite interesting also with regard to the upcoming iPhone 8 (

The fact that one of the most important smartphone manufacturers in the world represents such an opinion is no coincidence. After all, it always takes innovations to convince new users of a new mobile phone model. And AR definitely would be such an innovation.

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